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The Five Point Process to Ultimate Sales Success...with DiSC Assessment!
with Mike Mitchell
The Five Point Process to Ultimate Sales Success...with DiSC Assessment!
I am a Certified Sales and Leadership Trainer/Coach and a Certified D.I.S.C. Method Trainer through the Maxwell Leadership Program. I am also a Certified Trainer through The National Center for Construction Education and Research. I have Trained and Coached hundreds of Sales and Business Professionals throughout the past 30 years. I also am a Trainer at The Shasta Builders Exchange Trade School. Over these years, I have developed the following Sales Processes. The Pesona-Pathway Pro Sales Process for the 21st Century is a dynamic and pesonalized approach to sales that leverages the insights gained from personality assessments. This method aims to tailor every interaction to the unique preferences and communication style of each prospective client, enhancing the overall sales experience and increasing the likelihood of a successful outcome. You will also learn of "The Five Things That You Need To Sell To Be Able To Sell Anything" process. This process has continuously earned me a six figure income year after year without a college degree! I have been in the top 10 of sales people and Sales Managers with many different National Sales Companies.
Course Description:
- 30 page Personal DISC Assessment, a $75.00 Value, (Questionaire to be Emailed to you and to be completed prior to first class)
- Introductions
- Intro to The DISC Method,“Recognizing and Understanding Personalities”
- Personal assessments Review
- Intro to The“Five Point Sales Process”The Five Things That You Need To Sell To Be Able To Sell Anything”You will learn what each point is and how to sucessfully utilize them.
- Free one hour“one-on-one”personal review and consultation (To be scheduled after course conclusion)
Date(s): Session 1 (Evening) - September 3, 2025 - October 1, 2025
Session 2 (Morning) - October 9, 2025 - November 6, 2025
Schedule: 5 - Wednesdays or 5 - Thursdays (depending on session chosen)
Time: 9:00am-10:30am or 5:00pm-6:30pm
Location: Shasta College Community Leadership Center
Facilitator: Mike Mitchell
Fee: $250
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OSHA 10 (Tehama Campus)
with Korey Conry
OSHA 10 (Tehama Campus)
This course provides students with knowledge of workplace safety and health standards as shown by the Occupational Safety and Health Administration (OSHA). Over 10 hours of instruction, students will learn to identify and mitigate common hazards, including electrical, chemical, and ergonomic risks, and know the rights and responsibilities of employees and employers. Those entering the workforce in different industries, this course emphasizes safety awareness and incident prevention.
Upon completion, students will receive an OSHA 10-Hour General Industry This OSHA 10-Hour General Industry course provides students with essential workplace safety and health knowledge, focusing on hazard identification, prevention, and OSHA regulations. The course is designed for individuals working in general industry settings such as manufacturing, healthcare, warehousing, and retail. Throughout the course, students will explore key topics, including an introduction to OSHA, workers' rights, employer responsibilities, walking and working surfaces, electrical safety, hazard communication, personal protective equipment (PPE), machine guarding, and emergency action plans. Instruction will be delivered through interactive lectures, case studies, and real-world scenarios to reinforce hazard recognition and safe work practices. Students will receive an OSHA 10-Hour General Industry completion card, demonstrating their understanding of workplace safety principles. This credential enhances employability and ensures compliance with safety standards in various industries.
Date: Session 1 - Friday, September 05, 2025 & Saturday, September 06, 2025
Schedule: Friday and Saturday
Time: 8:00am- 1:00pm
Fee: $125 (Regular fee $250.00. Reduced pricing brought to you by Strong Workforce Program funding)
Location: 770 Diamond Ave, Red Bluff, CA 96080 - Room 7206 A/B
Facilitator: Korey Conry
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Incident Safety Awareness for Hired Vendors
with Greg McFadden
Incident Safety Awareness for Hired Vendors
This course provides an awareness of fireline and incident safety to hired vendors who plan to engage in wildland fire suppression and other incident support activities. It includes an overview of hazards and safety issues, entrapment avoidance, incident organization, how to recognize and mitigate risk, maintain safe work practices while working under an agency supervision, fire shelter deployment, and case studies.
Designed For: Hired vendors working with the California Department of Forestry and Fire Protection (CAL FIRE) or the United States Forest Service (USFS) on any active incident, including water tender operators, heavy equipment drivers or operators, crew bus drivers, vehicles with a driver, mechanics, fallers, and swampers.
Authority: California Department of Forestry and Fire Protection (CAL FIRE) and United State Forest Service (USFS) agreements
Standard: State Fire Training (SFT) requires every student to attend the entire course, participate in classroom and group discussions, complete and pass all activities, and complete an oral evaluation.
Dates: September 6, 2025
Times: 8:00am- 5:00pm
Fee: $225 (includes $75 SFM Diploma)
Facilitator: Greg McFadden
MUST READ: click here to view refund policies -
Fee: $225 (includes $75 SFM Diploma)
Engaging and Retaining Talented Employees
with Karl Burch
Engaging and Retaining Talented Employees
When people are empowered and excited about their work, their productivity, morale, and, ultimately the business performance increase significantly. As a leader, you can increase employee engagement and encourage people to stay with the organization by addressing these three areas that get to the heart of what really matters to them and that drive their job satisfaction: meaningful work, positive environment, and individual value. The following topics will be addressed in an interactive, participative, and constructive workshop environment:
- The difference engagement makes
- Engagement and Retention Drivers
- Everyday Engagers
- Individual Value
- Engagement Conversations
- Retention Skill Builders
- Engagement Missteps
- Engagement Success
- The Retention Conversation
Date(s): Session 1 - September 10, 2025
Session 2 - October 01, 2025
Session 3 - November 12, 2025
Schedule: 1 - Wednesday
Time: 9:00am-12:00pm
Location: Shasta College Community Leadership Center
Facilitator: Karl Burch
Fee: $95
MUST READ: click here to view refund policies -
SBDC - Marketing That Works - Series
with SBDC
Marketing That Works Series
A Four-Part Series for Growth-Minded Entrepreneurs. Each class description is listed below!
Class 1 - Creating Customer Personas for Laser-Focused Marketing - Understanding your target customer is key to any successful marketing strategy. Well-developed customer or buyer personas are one of the most effective tools to sharpen that understanding. These personas turn disconnected data points into relatable, composite characters that help your team visualize and connect with your ideal customers.
Takeaway: Each attendee will leave with clearly defined customer personas tailored to their business, along with a list of ways to leverage them in future marketing campaigns.
Class 2 - Kickstart Your Social Media Advertising to Build Your Audience - Social media advertising can be overwhelming at first—new terms, unfamiliar platforms, and constantly evolving techniques. In this two-hour session, we’ll demystify social media advertising, walk through why it’s crucial, how it works, and share best practices to help your ads shine in the crowded digital landscape. Together, we’ll create a Facebook Ad Campaign in eight easy steps.
Takeaway: Gain hands-on experience and leave with the confidence to launch effective paid social campaigns.
Class 3 - The Significance of Traditional Marketing in Today’s World - Traditional marketing methods—print, TV, radio, direct mail, and outdoor advertising—still hold power in today’s digital-heavy world. These channels can create tangible, personal connections with customers that digital marketing may not replicate. This session explores how and when traditional marketing makes sense, especially when combined with digital efforts, and how to determine the highest ROI for your business.
Takeaway: Learn how to blend traditional and digital strategies, and discover regional and national resources to help execute them effectively.
Class 4 - Putting It All Together – Crafting Your 18-Month Marketing Strategy & Budget - Now it's time to turn everything you’ve learned into action. In this final session, we’ll guide you through developing a personalized 18-month marketing plan, complete with clear goals, metrics, promotional tactics, and a realistic budget. Using a template provided by the Small Business Administration, you’ll leave with a strategy that aligns with your business goals and resources.
Takeaway: A complete, customized marketing plan ready to guide your business growth.
Note: The local SBDC has partnered with Shasta College to bring a series of professional development courses. These courses are beneficial to anyone with a small business or those looking to start a small business. Funded in part through a cooperative agreement with the U.S. Small Business Administration, and grants with the California Office of the Small Business Advocate. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or the California Office of the Small Business Advocate. Reasonable accommodations for persons with disabilities will be made if requested at least 72 hours in advance of this event; please send an email with the subject header ACCOMMODATION REQUEST to Shasta-Cascade SBDC, Alexander@siskiyoucounty.org, (530)222-8323
Date(s): Class 1 - Thursday September 11, 2025
Class 2 - Thursday September 25, 2025
Class 3 - Thursday October 16, 2025
Class 4 - Thursday October 23, 2025
Schedule: 1 - Thursday ($30 per class)
Time: 3:00pm- 5:00pm
Location: Shasta College - Trinity Campus - Weaverville CA
Facilitator: Lani Lott
Fee: $30.00
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Are You Thinking About Starting a Nonprofit Organization?
with Bob Reich
Are You Thinking About Starting a Nonprofit Organization?
Do you want an overview of the needs, processes, requirements, and planning for creating, incorporating, and applying for nonprofit status with the IRS and state for the organization? This workshop will provide information to understanding what lies ahead.
Note: the instructor will email the Zoom link to participants prior to the start of class.
Date: September 11, 2025
Schedule: 1 - Thursday
Time: 6:30pm-8:00pm
Location: Virtual Via Zoom
Facilitator: Bob Reich
Fee: $45
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American Heart CPR, First Aid, AED (Tehama Campus)
with Korey Conry
American Heart CPR, First Aid, AED (Tehama Campus)
CPR, First Aid, and AED is important to a community because it helps outfit individuals with life-saving skills that can be used in emergency situations, often used before professional medical help arrives. Immediate intervention, such as performing CPR or using an AED during a cardiac arrest, can increase the chances of survival and hopefully recovery. These skills give a community member a way to act confidently during accidents, injuries, or sudden health crises, having a safer and more resilient environment.
Two Year Certification Included
Date: September 12, 2025
Schedule: 1 - Friday
Time: 8:00am- 12:00pm
Location: 770 Diamond Ave, Red Bluff, CA 96080 - Room 7206 A/B
Facilitator: Korey Conry
Fee: $75 (Regular price $150.00. Reduced pricing brought to you by Strong Workforce Program funding)
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Soft Skills Series - YOU University: Turn Your Passion into an Online School of Influence and Income
with Mark Putnam
Soft Skills Series - YOU University: Turn Your Passion into an Online School of Influence and Income
YOU-University is your step-by-step blueprint for transforming your unique skills, passions, and expertise into a powerful online learning experience. Whether you're a coach, entrepreneur, creative, or professional, this course empowers you to educate others, build a magnetic personal brand, and launch a profitable e-learning platform. Through hands-on lessons, practical tools, and proven strategies, you’ll learn how to design, market, and scale your own online course or membership program—without needing a tech background or massive following. It’s time to become the professor of your own passion and start making an impact and income online.
Having a laptop is helpful! Yet, if you do not have one, the classroom has computers for use!
Date(s): Session 1 (Morning) - September 12, 2025 - October 03, 2025
Session 2 (Evening) - October 10, 2025 - October 31, 2025
Schedule: 4 - Fridays
Time: 10:00am-12:00pm or 5:00pm-7:00pm
Location: Shasta College Community Leadership Center
Facilitator: Mark Putnam
Fee: $120
MUST READ: click here to view refund policies -