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Shasta College

Managing Quality Customer Service Series

with Carolyn Ortman



Managing Quality Customer Service Series

This 3-part, online course will provide participants with an understanding of the critical role that customer service plays in the business. Can customer service be a vehicle to expand the customer base? Absolutely! With an emphasis on best practices, these sessions will explore how organizations use customer service to create a “customer-focused” culture, including establishing the customer service vision, understanding the customer, managing staff, and how to create a real “experience” for the customer. This interactive training is designed to address participants’ specific challenges.


  • Apply customer service techniques as part of your overall marketing plan.
  • Understand the expectations of the customer to serve them better.
  • Begin to make shifts in the direction of a customer-centric culture.
  • Learn how quality customer service can set your business apart in the marketplace.

Schedule: 3-Tuesdays, May 11, 18, 25, 2021 5:30-7:30pm via Zoom

Target Market: Business leaders and owners, managers, and supervisors, especially of small and medium-sized businesses.

Unless otherwise noted, all of the Community Education and BTC classes are offered online via Zoom. Prior to the class starting, the instructor will email all the registrants a link to sign-in to their Zoom class. Zoom is a free, interactive online platform, you do not have to have a Zoom account to attend a class being offered through Zoom. You will need a current email address, a computer or laptop with Internet connection, computer audio or phone.

  • May 11 - 25th, 2021
    Tue for 3 weeks from 5:30 - 7:30 pm

Online via Zoom

For directions, call us at (530) 242-7677

Location map for Online via Zoom

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