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Engaging and Retaining Talented Employees
with Karl Burch
Engaging and Retaining Talented Employees
When people are empowered and excited about their work, their productivity, morale, and, ultimately the business performance increase significantly. As a leader, you can increase employee engagement and encourage people to stay with the organization by addressing these three areas that get to the heart of what really matters to them and that drive their job satisfaction: meaningful work, positive environment, and individual value. The following topics will be addressed in an interactive, participative, and constructive workshop environment:
- The difference engagement makes
- Engagement and Retention Drivers
- Everyday Engagers
- Individual Value
- Engagement Conversations
- Retention Skill Builders
- Engagement Missteps
- Engagement Success
- The Retention Conversation
Date(s): Session 1 - September 10, 2025
Session 2 - October 01, 2025
Session 3 - November 12, 2025
Schedule: 1 - Wednesday
Time: 9:00am-12:00pm
Location: Shasta College Community Leadership Center
Facilitator: Karl Burch
Fee: $95
MUST READ: click here to view refund policies -
Introduction to American Sign Language
with Tami Luce
Introduction to American Sign Language
Have you been curious about American Sign Language (ASL)? Whether you're an educator, healthcare worker, retail employee, or a family member of someone who is Deaf or Hard of Hearing, this introductory class will provide the foundational skills you need to communicate with confidence. In this course you will learn conversational vocabulary, finger spelling, and a brief overview of Deaf Culture.
Date: September 10, 2025 - October 29, 2025
Schedule: 8 - Wednesdays
Time: 6:00pm-7:00pm
Location: Shasta College Health Sciences Building
Facilitator: Tami Luce
Fee: $65
MUST READ: click here to view refund policies -
SBDC - Marketing That Works - Series
with SBDC
Marketing That Works Series
A Four-Part Series for Growth-Minded Entrepreneurs. Each class description is listed below!
Class 1 - Creating Customer Personas for Laser-Focused Marketing - Understanding your target customer is key to any successful marketing strategy. Well-developed customer or buyer personas are one of the most effective tools to sharpen that understanding. These personas turn disconnected data points into relatable, composite characters that help your team visualize and connect with your ideal customers.
Takeaway: Each attendee will leave with clearly defined customer personas tailored to their business, along with a list of ways to leverage them in future marketing campaigns.
Class 2 - Kickstart Your Social Media Advertising to Build Your Audience - Social media advertising can be overwhelming at first—new terms, unfamiliar platforms, and constantly evolving techniques. In this two-hour session, we’ll demystify social media advertising, walk through why it’s crucial, how it works, and share best practices to help your ads shine in the crowded digital landscape. Together, we’ll create a Facebook Ad Campaign in eight easy steps.
Takeaway: Gain hands-on experience and leave with the confidence to launch effective paid social campaigns.
Class 3 - The Significance of Traditional Marketing in Today’s World - Traditional marketing methods—print, TV, radio, direct mail, and outdoor advertising—still hold power in today’s digital-heavy world. These channels can create tangible, personal connections with customers that digital marketing may not replicate. This session explores how and when traditional marketing makes sense, especially when combined with digital efforts, and how to determine the highest ROI for your business.
Takeaway: Learn how to blend traditional and digital strategies, and discover regional and national resources to help execute them effectively.
Class 4 - Putting It All Together – Crafting Your 18-Month Marketing Strategy & Budget - Now it's time to turn everything you’ve learned into action. In this final session, we’ll guide you through developing a personalized 18-month marketing plan, complete with clear goals, metrics, promotional tactics, and a realistic budget. Using a template provided by the Small Business Administration, you’ll leave with a strategy that aligns with your business goals and resources.
Takeaway: A complete, customized marketing plan ready to guide your business growth.
Note: The local SBDC has partnered with Shasta College to bring a series of professional development courses. These courses are beneficial to anyone with a small business or those looking to start a small business. Funded in part through a cooperative agreement with the U.S. Small Business Administration, and grants with the California Office of the Small Business Advocate. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or the California Office of the Small Business Advocate. Reasonable accommodations for persons with disabilities will be made if requested at least 72 hours in advance of this event; please send an email with the subject header ACCOMMODATION REQUEST to Shasta-Cascade SBDC, Alexander@siskiyoucounty.org, (530)222-8323
Date(s): Class 1 - Thursday September 11, 2025
Class 2 - Thursday September 25, 2025
Class 3 - Thursday October 16, 2025
Class 4 - Thursday October 23, 2025
Schedule: 1 - Thursday ($30 per class)
Time: 3:00pm- 5:00pm
Location: Shasta College - Trinity Campus - Weaverville CA
Facilitator: Lani Lott
Fee: $30.00
MUST READ: click here to view refund policies -
Are You Thinking About Starting a Nonprofit Organization?
with Bob Reich
Are You Thinking About Starting a Nonprofit Organization?
Do you want an overview of the needs, processes, requirements, and planning for creating, incorporating, and applying for nonprofit status with the IRS and state for the organization? This workshop will provide information to understanding what lies ahead.
Note: the instructor will email the Zoom link to participants prior to the start of class.
Date: September 11, 2025
Schedule: 1 - Thursday
Time: 6:30pm-8:00pm
Location: Virtual Via Zoom
Facilitator: Bob Reich
Fee: $45
MUST READ: click here to view refund policies -
American Heart CPR, First Aid, AED (Tehama Campus)
with Korey Conry
American Heart CPR, First Aid, AED (Tehama Campus)
CPR, First Aid, and AED is important to a community because it helps outfit individuals with life-saving skills that can be used in emergency situations, often used before professional medical help arrives. Immediate intervention, such as performing CPR or using an AED during a cardiac arrest, can increase the chances of survival and hopefully recovery. These skills give a community member a way to act confidently during accidents, injuries, or sudden health crises, having a safer and more resilient environment.
Two Year Certification Included
Date: September 12, 2025
Schedule: 1 - Friday
Time: 8:00am- 12:00pm
Location: 770 Diamond Ave, Red Bluff, CA 96080 - Room 7206 A/B
Facilitator: Korey Conry
Fee: $75 (Regular price $150.00. Reduced pricing brought to you by Strong Workforce Program funding)
MUST READ: click here to view refund policies -
Soft Skills Series - YOU University: Turn Your Passion into an Online School of Influence and Income
with Mark Putnam
Soft Skills Series - YOU University: Turn Your Passion into an Online School of Influence and Income
YOU-University is your step-by-step blueprint for transforming your unique skills, passions, and expertise into a powerful online learning experience. Whether you're a coach, entrepreneur, creative, or professional, this course empowers you to educate others, build a magnetic personal brand, and launch a profitable e-learning platform. Through hands-on lessons, practical tools, and proven strategies, you’ll learn how to design, market, and scale your own online course or membership program—without needing a tech background or massive following. It’s time to become the professor of your own passion and start making an impact and income online.
Having a laptop is helpful! Yet, if you do not have one, the classroom has computers for use!
Date(s): Session 1 (Morning) - September 12, 2025 - October 03, 2025
Session 2 (Evening) - October 10, 2025 - October 31, 2025
Schedule: 4 - Fridays
Time: 10:00am-12:00pm or 5:00pm-7:00pm
Location: Shasta College Community Leadership Center
Facilitator: Mark Putnam
Fee: $120
MUST READ: click here to view refund policies -
The Art of Memory Keeping: Creating your own Scrapbook
with Cassie McEachen
The Art of Memory Keeping: Creating your own Scrapbook
In this two-day workshop, you’ll discover the art of memory-keeping through scrapbooking. Whether you are new to scrapbooking or have experience, this class will guide you step-by-step in creating your personalized 20-page, 12x12 scrapbook that you can fill with cherished memories. Learn how to design layouts, use embellishments, incorporate photos, and create beautiful, lasting pages. By the end of the class, you will have a completed scrapbook and the skills to continue crafting at home. This workshop is perfect for anyone looking to preserve family history, create unique gifts, or simply enjoy the process of storytelling through paper and photos.
Date(s): Session 1 - Saturday and Sunday September 13 and 14, 2025
Session 2 - Saturday and Sunday November 15 and 16, 2025
Schedule: 1 - Weekend (Saturday and Sunday)
Time: 10:00am-1:00pm
Location: Shasta County Art's Council
Facilitator: Cassie McEachen
Fee: $150
MUST READ: click here to view refund policies -
Mass Casualty Incidents, Management, and Triage
with Frank Friend
Mass Casualty Incidents, Management, and Triage
Students will review the S.T.A.R.T. Triage System as well as discuss the SALT Triage System. A review of the Incident Management System and National Incident Management System and how they are incorporated into a MCI event. Case studies will be explored along with practicing skills of triage, managing the scene of a MCI, and helpful suggestions on how to better manage these scenes.
The course will start with an introduction to the online platform the asynchronous and interactive course will be presented on. Once completed you will then dive right into the topic of mass/multiple casualty incidents as we explore the following items together:
- S.T.A.R.T. Triage
- S.A.L.T. Triage
- ICS
- NIMS
- Managing a MCI
- Case studies
- Triage Practice
- MCI Scenario
Since this course is asynchronous you will have 24/7 access to the course during the start and end dates for the course. Though the course is asynchronous, you will also be able to contact the instructor during the course to discuss the topic as needed by you or the instructor. In addition to receiving a certificate of completion for this course you will also receive a certificate from the National Disaster Life Support Foundation on SALT Mass Casualty Training.
Date: September 15, 2025 - September 19, 2025
Schedule: 1 - week
Time: Asynchronous Online
Facilitator: Frank Friend
Fee: $40
MUST READ: click here to view refund policies -