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SBDC - Marketing your Small Business - Strategic Marketing - 2/3
with SBDC
Marketing your Small Business - Strategic Marketing - 2/3
This course will teach students how to apply strategic marketing principles and skills to business situations and allow for growth initiatives through innovative marketing approaches.
Note: The local SBDC has partnered with Shasta College to bring a series of professional development courses. These courses are beneficial to anyone with a small business or those looking to start a small business. Funded in part through a cooperative agreement with the U.S. Small Business Administration, and grants with the California Office of the Small Business Advocate. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or the California Office of the Small Business Advocate. Reasonable accommodations for persons with disabilities will be made if requested at least 72 hours in advance of this event; please send an email with the subject header ACCOMMODATION REQUEST to Shasta-Cascade SBDC, Alexander@siskiyoucounty.org, (530)222-8323
Date: Monday February 24, 2025
Time: 6:00pm- 8:00pm
Fee: $40.00
Location: 1401 California St. Redding, CA 96003 Floor 3 Room 9301
Facilitator: Laura Velasquez
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Computers - Beginning Excel 2016
with Melissa Ray
Beginning Excel 2016
Did you know that Excel know-how can increase your job prospects as well as your starting salary? Excel is a transferrable skill that any hiring manager understands is critical. That’s the beauty of knowing such a universal computer program: It gives you options. By using Excel, you’ll save a lot of time at your job and/or in your personal life, and it’s guaranteed to be more accurate than something you could’ve done by hand. What’s not to love?
Topics covered: Create and save a workbook. Enter cell data. Create formulas and insert functions. Insert, delete and adjust cells, columns, and rows. Apply text and number formats. Align cell contents. Apply styles, themes, and basic conditional formatting. Preview and print a workbook. Set up the page layout. Create headers and footers.
Date: February 25, 27, March 4, 6, 2025
Schedule: Tuesdays/Thursdays, 6:00pm-8:00pm
Location: Shasta College Downtown Redding Health Sciences Campus, 1400 Market Street, Room: 8111
Facilitator: Melissa Ray
Fee: $155, includes a thick student handbook that you take with you as an ongoing guide for future reference.
Important registration deadline: Please register by February 7, 2025
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Finance - How Tax Planning Changes through Four Stages of Retirement
with Ric Komarek
How Tax Planning Changes Through Four Stages of Retirement
You have to know what your “after-tax” retirement savings picture looks like BEFORE retiring and watch out for Social Security and Medicare "tax traps." Learn a “Retirement Tax Strategy” that manages your assets for an “optimal draw down” so you pay as few taxes as necessary.
Date: February 25, 2025
Schedule: Tuesday, 6:00pm-8:00pm
Location: Shasta College Community Leadership Center, Downtown Redding, 1401 California Street, 2nd Floor, Room: 9205
Facilitator: Ric Komarek, CFP
Fee: $45
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Beginner’s Guide to Using FREE ChatGPT (AI) for Writers
with LeeAnne Krusemark
Beginner’s Guide to Using FREE ChatGPT (AI) for Writers
ChatGPT (AI) is here to stay and is the future for writers and content creators. Don’t be left behind! No prior AI experience required. Do you want to learn how to incorporate the power of cutting-edge technology to gain ideas and inspiration, write web content, articles, and even novels or scripts? In this beginner-friendly course, you’ll learn how to:
There’s no doubt ChatGPT and similar AI systems will force the job market to evolve. It’s crucial for everyone to adapt, learn new skills, and be open to working in collaboration with AI, so start building your expertise in the world of ChatGPT now! The instructor LeeAnne Krusemark is a former journalist, current author and editor, and a nationwide Professor of Publishing at higher learning institutions, including Harvard Adult Education. Informative handouts for future use are included in the class fee. The webinar login information will be emailed the day before class.
Date: Session 1 - February 27, 2025 - Thursday
Session 2 - July 24, 2025 - Thursday
Schedule: Thursday, 2:00pm- 4:00pm
Location: Zoom
Facilitator: LeeAnne Krusemark
Fee: $50
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$Monetize$ Websites, Blogs, and Social Media with Affiliate Marketing
with LeeAnne Krusemark
$Monetize$ Websites, Blogs, and Social Media with Affiliate Marketing
Earn a passive monthly income from selling other people’s products by placing a merchant-provided advertisement link on your site and get a commission for every sale, click or lead. Learn where to find 1000+ free and low-cost opportunities and how to avoid scams or links that won't offer a beneficial ROI (return on investment). Learn how to find high, recurring, and second-tier commissions. You'll also learn SEO secrets to increase your site's ranking and visibility on search engines like Google. Informative handouts for future use are included in the class fee. The instructor LeeAnne Krusemark is a former journalist, current author and editor, and a nationwide Professor of Publishing at higher learning institutions, including Harvard Adult Education. The webinar login information will be emailed the day before class.
Date(s): Session 1 - February 27, 2025 - Thursday
Session 2 - July 24, 2025 - Thursday
Schedule: Thursday, 4:00pm- 6:00pm
Location: Zoom
Facilitator: LeeAnne Krusemark
Fee: $50
MUST READ: click here to view refund policies -
SBDC - Small Business QuickBooks Series - Bookkeeping Basics & Getting Started with QuickBooks Online - 1/4
with SBDC
Small Business QuickBooks Series - Bookkeeping Basics & Getting Started with QuickBooks Online - 1/4
This 2-hour class covers accounting 101, terminology, debits/credits, Chart of Accounts and then which QuickBooks online is best for your business.
Note: The local SBDC has partnered with Shasta College to bring a series of professional development courses. These courses are beneficial to anyone with a small business or those looking to start a small business. Funded in part through a cooperative agreement with the U.S. Small Business Administration, and grants with the California Office of the Small Business Advocate. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or the California Office of the Small Business Advocate. Reasonable accommodations for persons with disabilities will be made if requested at least 72 hours in advance of this event; please send an email with the subject header ACCOMMODATION REQUEST to Shasta-Cascade SBDC, Alexander@siskiyoucounty.org, (530)222-8323
Date: Thursday February 27, 2025
Time: 6:00pm- 8:00pm
Fee: $60.00
Location: 1401 California St. Redding, CA 96003 Floor 2 Room 9205
Facilitator: Rebecca Lehman
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Be a Better Writer: 10 Easy Tips to Improve Your Writing Now
with LeeAnne Krusemark
Be a Better Writer: 10 Easy Tips to Improve Your Writing Now
We write everyday: emails, social media posts, work projects, and even non-fiction or creative writing. Improving is just a matter of knowing some simple tricks to make your writing more impactful and readable, and may help get you a promotion at work or avoid rejection from a publisher. In this hands-on session, there will be writing/editing examples and exercises so you can see in real time how to make sentences flow properly while still maintaining reader interest, and you will leave with a workbook full of writing tips and tricks, which is included in the class fee. The instructor LeeAnne Krusemark is a former journalist, current author and editor, and a nationwide Professor of Publishing at higher learning institutions, including Harvard Adult Education. The webinar login information will be emailed the day before class.
Date(s): Session 1 - March 01, 2025 - Saturday
Session 2 - July 10, 2025 - Thursday
Schedule: Saturday, 1:00pm- 4:00pm
Thursday, 4:00pm- 7:00pm
Location: Zoom
Facilitator: LeeAnne Krusemark
Fee: $50
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Introduction to Medical Terminology
with LeeAnne Krusemark
Introduction to Medical Terminology
Medical terminology is the first step to any career in the medical field or simply to understand your family’s medical visits. No prior experience is necessary. This highly specialized language involves word building with root words, prefixes, suffixes, and abbreviations. You will leave with a solid foundation of medical language, as well as basic medical billing and coding terminology. After submitting and passing the open-book exam included in the workbook you receive in class, you will earn a Certificate of Completion. This comprehensive course is taught by longtime educator LeeAnne Krusemark, and Credentialed Medical Professional Vanessa Grinnell, RRT. The webinar login information will be emailed the day before class.
Date(s): Session 1 - March 03, 2025 - Monday
Session 2 - July 09, 2025 - Wednesday
Schedule: 4:00pm- 7:00pm
Location: Zoom
Facilitator: LeeAnne Krusemark
Fee: $70
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